Client: Mộc Châu Milk
Brief: Social Communication fanpages + Bumpers Youtube
Agency: Chin Media
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Supervisor: Nguyễn Ngọc Minh
Art Director: Lộc Nguyễn
Designers: Thắng Trương, Trân Nguyễn, Hiển Nguyễn, Hường Nguyễn

Creative Concept: Heaven in a pack - Gói trọn thiên đường

Based on product unique selling point:
- The pristine quality of a region that specialized in milk production
- The Moc Chau heaven-likes sceneries and nature's blessings
We came up with a big idea (that also based on the brand's story at the time): Heaven in a pack; which deliver the idea, no matter where you go, with Moc Chau milk's products, you have that heavenly taste and "heavenly natural blessed" milk products with you with maximum convenient.

Based on our observation with the new younger generations of end users (GenZ, Gen Alpha), they are quite energetic, bold and fun. We proposed an approach in which they would identify themselves in the images which brand use to communicate through multi social media platforms, tailor-made into each of it's products.

Coconut Flavored Milk
Target Audiences: Medium-High Income Moms, Young Gen Alpha (end consumers)
Art Direction: Creative shooting angles - Doodling

Matcha Milks Duo: Matcha Mint & Matcha Chocolate flavored Milk
Target Audiences: Young GenZ + Gen Alpha
Art Direction: Bold action lines, uneven framings, creative shooting angles, featuring products in a creative ways.

Moc Chau Milk Yogurt
Target Audiences: Young - Middle aged moms who would buy healthy products for their family and kids
Art Direction: Clean and clear layout, Natural, Healthy

Yo Mocha
Target Audiences: Young GenZ, bold - colorful - energetic youngsters
Art Direction: Bold layouts, Vibrant colors, Pop-art inspired

MCKidz
Target Audiences: Kids, Millennials moms
Art Direction: Creative angles combined with doodle, vibrant tone and mood